July 13th, 2010
Proformance prides ourselves at giving a true price every step of the way, and not tacking on major price increases due to shipping upon checkout. We have always provided free shipping, and believe it or not, that small change can save you tons of money. We encourage our potential clients to look for similar products on competitor’s websites. You’ll find that shipping not only costs extra (and can be charged per item!), many charge for “decorating”, and other basic things that we do! At Proformance, we don’t want to tack on any hidden charges, or lure you in with “as low as” pricing. We clearly lay out our prices, and we believe doing so greatly adds to the experience of buying from us.
Let’s take a look at a few specific items that we sell, as well as our competitors. We charge $27.99 for Titleist DT-Roll golf balls, and have a minimum order of 12. This price includes logo printing, and shipping is free. The total price for 12 boxes of printed DT-Roll balls is $335.88. Meanwhile, Motivators (one of our competitors) charges $39.48 per box for the same product, and has the same minimum order. Each separate product has a $35 “printing setup charge” applied, bringing the total for these golf balls to $508.76! The worst part is, this figure is pre-shipping.
You are not given the shipping price until your order is prepared for shipping.
Perhaps the single biggest thing difference you’ll see with us is our “one low price”. Almost all of our competitors show you the lowest price, but have tiered pricing for different amounts of the product. This gives you the initial impression that a product you want is priced very low, only to find that in order to get that price you need to buy much more than you need. For example; we sell a 1gb mp3 player, and our 1 low price is $36.99. Motivators advertises the same Mp3 player “as low as $36.50″. The problem with this is that to pay $36.50, you need to purchase 200! Our minimum order is only 12, and if you want to buy only 12 players from our competition, the price shoots up to $52.56!
Individual Pricing Shown
As you can see, we’re big on not throwing in additional fees or displaying prices lower than what you’ll likely pay. We simply don’t like to lead people in with pricing that is substantially lower than what they’ll pay, and we’d rather incorporate shipping into our price than hit customers with a huge charge after they have customized their order.
Tags: 1 Low Price, Branded Products, Free Shipping, One Low Price, Price Comparison
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June 30th, 2010
Trade shows are one of the places where product giveaways are as abundant as air, so what products make popular giveaways? I narrowed my list down to 5, and they are what make up the bulk of product giveaways. They all have quite a few things in common, and are serve a purpose at the shows where other products could not.
1. Pens: Kicking off this list is pens. Of all the items given away, pens have one of the longest shelf lives. Logo pens will almost invariably make their way back to people’s cars, desks, homes, etc. With the internet being as powerful as it is, all it takes is someone getting bored, noticing a logo pen, and Googling the brand.
2. Tote Bags: These are tremendously useful for trade shows, because people use them right away (and all through the show!). Tote bags carry your swag, and thus the logo is displayed as long as the person carrying it is at the show.
3. Candy/Mints: The only edible entry on this list, candy seems like a no brainer. Everyone likes to munch on things, and if you provide candy with your logo on it, people just might associate your company with sweetness!
4. Hand Sanitizer: You’re pretty likely to shake someones hand at a trade show. In fact, you’re likely to shake a bunch of people’s hands. You could hope that all of those people had perfectly clean hands, or you could just use some hand sanitizer. The venerable transparent liquid has become the best quick-fix germ killer we have, and in a situation where germs could be abundant, hand sanitizer shines.
5. Sticky Notes/Notepads: Perfect for jotting notes down with the pens you will inevitably receive. Sure, today our phones can do the same thing, but for most people writing down a name and number is still faster than adding a contact.
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June 22nd, 2010
One of the chief goals of custom logo branded products is to gain a foothold in the mind of clients and potential customers. Whether the product is pens, drinking glasses, or luggage, the goal remains. One of the absolute best products for accomplishing this goal is logo golf balls. Why golf balls? They are used at times when other branded products are often not. Golf balls, especially high quality golf balls, are going to be used on the golf course. This means that logo branded golf balls have the ability to reach customers when they aren’t at work, and are (presumably) having a good time. In a situation like this, customers could end up thinking highly favorably of your company simply because of the logo golf balls you provided. If you provide high-quality golf balls, your customers will be thankful, and happy they chose you. Happy customers are likely to do business with you again.
Beyond happy existing customers, you can reach new audiences with logo golf balls. By providing balls for a local tournament or other golf event, you can place your logo directly in front of a specific audience. Anyone who has been handed free anything, courtesy of a company, likely is happier with that company. Giving potential customers a useful and fun gift like golf balls can greatly increase their likelihood of doing business with you. Golf balls aren’t cheap, and people know that. Purchasing golf balls for clients and potential customers shows you are dedicated to your relationship with them.
The bottom line is that golf balls are fun, and reach customers while they aren’t working.
Tags: logo golf balls, promotional golf balls
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December 12th, 2009
It’s no secret that everyone likes to get a little special something- and in the current economic downturn, this tactic remains critical for your most valuable assets- your employees.
Incenting your employees throughout the year is a great way to encourage top performance. Consider hosting an operational efficiency campaign- which will motivate associates and improve your business. At the end of each month or quarter, evaluate your various business units. If goals were met (or even exceeded) you can incent each employee with a gift that includes a special logo to highlight their achievements.
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Tags: employee recognition, employees gifts, incentives, logo golf balls
Posted in Incenting and Recognizing Employees | No Comments »
November 13th, 2009
As marketers and brand specialists, we’ve all been there. We can easily become overwhelmed by the flood of catalogs and email blasts filled with so many types of items to choose from that we get lost— instead of enjoying what can be a truly fun process. To add a little structure to the game, I’ve outlined five points you should consider when reviewing thousands of promotional items and trade show giveaways, to help send you to your next golf event or trade show with just the right imprinted products.
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Tags: Free Shipping, Promotional Items, Trade Show Giveaways
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