Let’s take a look at a few specific items that we sell, as well as our competitors. We charge $27.99 for Titleist DT-Roll golf balls, and have a minimum order of 12. This price includes logo printing, and shipping is free. The total price for 12 boxes of printed DT-Roll balls is $335.88. Meanwhile, Motivators (one of our competitors) charges $39.48 per box for the same product, and has the same minimum order. Each separate product has a $35 “printing setup charge” applied, bringing the total for these golf balls to $508.76! The worst part is, this figure is pre-shipping.

You are not given the shipping price until your order is prepared for shipping.

Perhaps the single biggest thing difference you’ll see with us is our “one low price”. Almost all of our competitors show you the lowest price, but have tiered pricing for different amounts of the product. This gives you the initial impression that a product you want is priced very low, only to find that in order to get that price you need to buy much more than you need. For example; we sell a 1gb mp3 player, and our 1 low price is $36.99. Motivators advertises the same Mp3 player “as low as $36.50″. The problem with this is that to pay $36.50, you need to purchase 200! Our minimum order is only 12, and if you want to buy only 12 players from our competition, the price shoots up to $52.56!

Individual Pricing Shown

As you can see, we’re big on not throwing in additional fees or displaying prices lower than what you’ll likely pay. We simply don’t like to lead people in with pricing that is substantially lower than what they’ll pay, and we’d rather incorporate shipping into our price than hit customers with a huge charge after they have customized their order.

Request a consultation. Your promotional items company should be more than an online store. You should expect them to offer a strategy session and advice on which items with which messages are right for your particular audience. Schedule a call to discuss your special event, your target audience and campaign or theme, then brainstorm about the right item to complete it.

Select items that encourage leads. Does your imagery inspire the customer to call you after your event? Instead of just printing a logo, consider adding a call to action directly on the giveaway. For example, if you choose to mail items before the event, add a note to visit the booth and mention the item to receive a nice gift at the actual event. Hotels and restaurants can include a 10% off your next stay or a free appetizer if you present the item upon arrival. 

Remember the impact of shipping costs when you plan the budget.  The cost of shipping 500 coffee mugs is astronomical in comparison to shipping 500 ink pens. Consider the weight of the item you are selecting and how it will affect your overall budget. Evaluate how many items you need to cover your target audience and ensure that shipping costs won’t leave you with a short order on what’s really important – the quantity of your promotional items.

Try before you buy: Order samples. Before you order dozens or hundreds or thousands of any item, from a pen to a computer bag - you should know exactly what you are getting. Colors, imprint areas, functionalities and quality differ widely between pens, koozies, coffee mugs and other promotional items. Order a sample of your preferred item(s) before you place a larger order to avoid a potential headache later.

Ask for peer recommendations. Who has used your promotional provider in the past? Was the experience a solid one? Would they use the vendor again? It is equally as important to shop for the right vendor—who can become a trusted strategist and a key extension of your branding team— as it is to shop for the right promotional item. Ask your vendor for current testimonials, customer references and case studies.

You can expect more tips like these in future blog posts at www.ProformanceLogo.com/blog. And remember to follow us as www.Twitter.com/proformancelogo.